Register for this workshop
here’s a sample of the topics covered
Which Emotions Should You Create?
Building the right set of emotions is critical for a successful product. Learn how to do it effectively.
Emotions and Behavior
Discover how emotions shape behavior and how to apply this insight ethically in your designs
Negative and Positive Emotions in Design
Learn how to improve your design by addressing negative emotions first, and then creating experiences that evoke positive ones using practical tools
Building Emotional Journeys
Your user goes through a journey with your product—but have you considered the emotions they experience along the way? Learn how to analyze and craft the best emotional journey for maximum impact.
Who is it for?
Here's what others have to say
Liat Peled
Pango, VP, Product Management
The "emotion in UX design" workshop was a great eye-opening experience alongside practical outcomes. In addition to the productive and fun day we had together, Jacob was there beforehand to align the use case with our needs, and afterward to support our first outcome with smart guidance.
Jacob is a guarantee of an enjoyable, educational, and productive experience.
This is what the day looks like!
Where Does It Happen?
Choose Your Location: At your office or join a public session.
How Long Does It Take?
A full-day session, with flexible shorter options available.
Hands-On Training
Every topic includes practical, in-class exercises to ensure you gain actionable insights and real-world skills.
What’s Included?
Opening and warm-up activities to set the tone.
Introduction to emotions: what they are and how to use them in design.
Understanding the effect of emotions on behavior.
Crafting emotional user journeys.
Measuring emotional responses.
Removing negative emotions from your funnel.
...and much more!
Your workshop facilitator
I’m a UX strategist with over 25 years of experience creating impactful user experiences. Holding a Ph.D. in cognitive psychology and user interface design, I am passionate about crafting UX solutions that elevate products. Previously, I co-founded UI Ltd., Israel's largest UX design firm. Over the years, I’ve delivered tailored workshops, engaging lectures worldwide, and strategic consulting to more than 300 startups, helping bring their visions to life.
Learn how can I assist you more
