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Here’s a sample of the topics covered
Emotions and Behavior
Discover how emotions shape behavior and how to apply this insight ethically in your designs


Which Emotions Should
You Create?
Building the right set of emotions is critical for a successful product. Learn how to do it effectively.
Building Emotional Journeys
Your user experiences emotions throughout their journey—learn how to shape that journey for maximum impact.


Negative and Positive
Emotions in Design
Learn how to improve your design by addressing negative emotions first, and then creating experiences that evoke positive ones using practical tools
Who is it for?

Your workshop facilitator


I’m a UX strategist with over 25 years of experience creating impactful user experiences. Holding a Ph.D. in cognitive psychology and user interface design, I am passionate about crafting UX solutions that elevate products. Previously, I co-founded UI Ltd., Israel's largest UX design firm. Over the years, I’ve delivered tailored workshops, engaging lectures worldwide, and strategic consulting to more than 300 startups, helping bring their visions to life.
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