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The Power of Emotion in UX Design

Master the art of emotions in UX design

Jacob holding flowers

Why emotions are so important in UX design 

When is the next Workshop

The next public workshop is in Hebrew

מיקום

בית חיל האוויר

רח' ז'בוטינסקי 15, הרצליה

שעות

16:00–09:00

תאריך

14 למאי 2025

מה להביא?

  • לפטופ או טאבלט

  • הרבה הרבה סקרנות!

האם אוכל כלול?

ברור! איך אפשר להרגיש רגש טוב על בטן ריקה? כריכים לבוקר, ארוחת צהריים ונשנושים לאורך היום מובטחים!​

​​מה בתכנית הלימוד?

Opening and warm-up activities to set the tone.

Introduction to emotions: what they are and how to use them in design.

Understanding the effect of emotions on behavior.

Crafting emotional user journeys.

Measuring emotional responses.

Removing negative emotions from your funnel.

...and much more!​​

Workshop price - 900₪ 

Let me know when is the next workshop

​​What’s Included?

Opening and warm-up activities to set the tone.

Introduction to emotions: what they are and how to use them in design.

Understanding the effect of emotions on behavior.

Crafting emotional user journeys.

Measuring emotional responses.

Removing negative emotions from your funnel.

...and much more!​​

Leave your details and I will get back to you

Register for this workshop

Here’s a sample of the topics covered

Emotions and Behavior

Discover how emotions shape behavior and how to apply this insight ethically in your designs

Which Emotions Should
You Create?

Building the right set of emotions is critical for a successful product. Learn how to do it effectively.

Building Emotional Journeys

Your user experiences emotions throughout their journey—learn how to shape that journey for maximum impact.

Negative and Positive
Emotions in Design

Learn how to improve your design by addressing negative emotions first, and then creating experiences that evoke positive ones using practical tools

Who is it for?

Enhance Your UX Toolbox and Become a Pro

If you’re a UX designer, product designer, or product manager looking to expand your toolbox with powerful techniques for UX and product design, this workshop is for you!

​Eager to Improve Your Product?

Whether it’s you or your team aiming to enhance your product, this workshop offers a fresh, unique approach. Learn and master techniques to improve your users' emotional responses to your app.

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Here's what others have to say

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Liat Peled
Pango, VP, Product Management

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The "emotion in UX design" workshop was a great eye-opening experience alongside practical outcomes. In addition to the productive and fun day we had together, Jacob was there beforehand to align the use case with our needs, and afterward to support our first outcome with smart guidance.

Jacob is a guarantee of an enjoyable, educational, and productive experience.

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Your workshop facilitator

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Jacob Holding Flowers

I’m a UX strategist with over 25 years of experience creating impactful user experiences. Holding a Ph.D. in cognitive psychology and user interface design, I am passionate about crafting UX solutions that elevate products. Previously, I co-founded UI Ltd., Israel's largest UX design firm. Over the years, I’ve delivered tailored workshops, engaging lectures worldwide, and strategic consulting to more than 300 startups, helping bring their visions to life.

Join This Workshop to Take Your Funnel to the Next Level!

Learn how can I assist you more

Still here? What are you waiting for!

Interested in...

+972 54-467-4202

© All rights reserved to Jacob Greenshpan

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