Proven Expertise Across Countless Projects
25 years of experience. Hundreds of accompany meetings, dozens of UX design projects, hundreds of UX concept designs, and countless UX research initiatives. I've seen it all—and I’m here to bring that expertise to your project.
If you need strategic UX guidance, want to improve your product, seek expert accompaniment, or require support with any UX-related activity—I'm here for you!
About me
I’m a UX strategist with over 25 years of experience creating impactful user experiences. Holding a Ph.D. in cognitive psychology and user interface design, I am passionate about crafting UX solutions that elevate products. Previously, I co-founded UI Ltd., Israel's largest UX design firm. Over the years, I’ve delivered tailored workshops, engaging lectures worldwide, and strategic consulting to more than 300 startups, helping bring their visions to life.
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