I’m a UX strategist with over 25 years of experience in creating impactful user experiences. With a Ph.D. in cognitive psychology and user interface design, I’m passionate about building UX solutions that elevate products. Previously, I co-founded UI Ltd., Israel's largest UX design firm. Along the years, I've delivered tailored workshops, engaging lectures worldwide, and provided strategic consulting to over 300 startups, helping bring their visions to life.