Workshop Materials

I know that in many cases, a few weeks, months, or even years following the workshop, people tell themselves: “Wait! I remember that Jacob gave us a great tool for doing this or that during our design, but I’m not sure I remember it!” Well, you’ve come to the right place! All our workshop materials are readily available – anytime, anywhere. Simply click the link below to get immediate access to
• All takeaway slides
• All templates used in the workshop

If we better comprehend emotions, we can better understand how to take them into account while designing. I am sure you already know that UX design is pretty much about the fit, and this fit is multidimensional: fitting into the user’s desired workflows and their abilities, providing them the correct amount of data, and much more. One very important dimension is the way that your product fits – and actually influences – your user’s emotions. Therefore, you need to know what emotions are, how you can organize them as a “palette of emotions”, and how you can use these organized models in your design.
This is exactly what we do in our workshop. If you have already participated in this workshop, you know, for example, how you can use the wheel of emotion to better design your apps. In case you forget, just click on the link below to get access to the relevant material:

Positive and negative emotions do not stand opposed to each other as two ends of one spectrum. They can and do live together, and it is essential for us, as UX and product designers, to learn how to create positive emotions as a design goal and avoid generating negative emotions in our users. After all, negative emotions have a greater impact than positive emotions – not in all cases and products, of course.
Therefore, I have created templates that will help you better understand, analyze, and design your app. Simply click to get the full templates.

Have you ever noticed that apps have a “personality”? I hope that I have managed to turn our natural ability to “humanize” non-living objects into a powerful tool, which enables us to better design apps. How? By humanizing the apps we design, we can try and find mismatches between the way they behave and the way a human being would have behaved in a certain situation.

We all tend to think that our users first use an app or a product, understand what it is, and then start to feel something towards it. Well, though this process probably exists, we humans have a very basic – more primitive – emotional mechanism: We first feel one of a few basic emotions as a reaction to the situation and, only then, act, think, and feel something. No, it isn’t a mistake! Feelings and emotions aren’t the same thing, as feeling is part of an emotion: It is the awareness of it. Therefore, when people react to an app, they first, and above all, create an emotion. If we don’t take this basic – preliminary – emotion into consideration, we might just miss the whole design experience.
Get the full template on immediate emotions in design: